Locality

OEP's simultaneous transformative combination of Gamut and CoxReps has formed what is together known as "Locality."

Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. The Locality team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs.